Keyword Research for Social Media

Keyword Research for Social Media

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Keywords are very important to get success in social media marketing. Marketers have knowledge of keywords and they know it’s important to use keyword research and keywords analysis in order to get success in paid and organic search advertising.

The searching and implementation of keywords is highly important and productive in social media marketing. You should know which keywords are used by your audience, when your target audience is sharing videos, content on Flick or YouTube, or they are using Twitter to tweet. 

When you do research and recognize the keywords for social media, you will have a clear track to build and convey your message in an effective way. By doing this level of keyword research for all the social media optimization strategies (image tagging, optimized videos, social bookmarking or targeted tweets) provides you great results and good value to the efforts you put in social media marketing.

Don’t use same keywords for all platforms. Many people believe and use the same keywords on social media marketing which they use on PPC (pay per click) advertisement. They think that search engine optimization efforts can exactly be successful in the social media marketing strategy as well. But this not true, there is a big difference between social and search which include: Query differences:

If some queries are popular on Google it doesn’t mean the same query will be popular on YouTube. For instance, the query “YouTube” which is very famous on Google will not be much popular on YouTube, where music queries will be more in demand by user searches.