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Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Monday, January 18, 2016

Keyword Research for Social Media

Keyword Research for Social Media


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Keywords are very important to get success in social media marketing. Marketers have knowledge of keywords and they know it’s important to use keyword research and keywords analysis in order to get success in paid and organic search advertising.



The searching and implementation of keywords is highly important and productive in social media marketing. You should know which keywords are used by your audience, when your target audience is sharing videos, content on Flick or YouTube, or they are using Twitter to tweet. 



When you do research and recognize the keywords for social media, you will have a clear track to build and convey your message in an effective way. By doing this level of keyword research for all the social media optimization strategies (image tagging, optimized videos, social bookmarking or targeted tweets) provides you great results and good value to the efforts you put in social media marketing.


Don’t use same keywords for all platforms. Many people believe and use the same keywords on social media marketing which they use on PPC (pay per click) advertisement. They think that search engine optimization efforts can exactly be successful in the social media marketing strategy as well. But this not true, there is a big difference between social and search which include: Query differences:


If some queries are popular on Google it doesn’t mean the same query will be popular on YouTube. For instance, the query “YouTube” which is very famous on Google will not be much popular on YouTube, where music queries will be more in demand by user searches.

Cancer: Facts, Causes, Symptoms and Research 2016

Cancer: Facts, Causes, Symptoms and Research 2016




Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.


Cancer harms the body when altered cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.


More dangerous, or malignant, tumors form when two things occur:


a cancerous cell manages to move throughout the body using the blood or lymphatic systems, destroying healthy tissue in a process called invasion

that cell manages to divide and grow, making new blood vessels to feed itself in a process called angiogenesis.

When a tumor successfully spreads to other parts of the body and grows, invading and destroying other healthy tissues, it is said to have metastasized. This process itself is called metastasis, and the result is a serious condition that is very difficult to treat.


what-is-cancer


According to the American Cancer Society, Cancer is the second most common cause of death in the US and accounts for nearly 1 of every 4 deaths. The World Health Organisation estimates that, worldwide, there were 4 million new cancer cases and 8.2 million cancer-related deaths in 2012 (their most recent data)..


Latest cancer research


We are a leading publisher of worldwide cancer news and research. You can find all our latest news in our cancer news section. Our recent cancer developments include:

'Smart biogel' that kills cancer tumors in development

A new study describes how scientists are developing an intelligent biogel that delivers anti-cancer agents directly into tumors. Lab tests show the biogel performs well against tumor cells.

Lab-enhanced natural killer cells eliminate cancer in lymph nodes

Using nanotechnology, biomedical engineers have developed a way to enhance natural killer cells in the immune system so they can more effectively seek out and destroy cancer cells in lymph nodes.

The rest of this article will focus on what cancer is, what causes cancer, the symptoms, diagnosis and available treatments.


Fast facts on cancer

Here are some key points about cancer. More detail and supporting information is in the main article.

More than 575,000 people die of cancer, and more than 1.5 million people are diagnosed with cancer per year in the US.

Cancer is considered to be one of the leading causes of morbidity and mortality worldwide.

The financial costs of cancer in the US per year are an estimated $263.8 billion in medical costs and lost productivity.

African Americans are more likely to die of cancer than people of any other race or ethnicity.

It is believed that cancer risk can be reduced by avoiding tobacco, limiting alcohol intake, limiting UV ray exposure from the sun and tanning beds and maintaining a healthy diet, level of fitness and seeking regular medical care.

Screening can locate cervical cancer, colorectal cancer and breast cancer at an early, treatable stage.

Vaccines such as the human papillomavirus (HPV) vaccine assists in preventing some cervical, vaginal, vulvar, and oral cancers. A vaccine for hepatitis B can reduce liver cancer risk.

According to the World Health Organization (WHO), the numbers of new cancer cases is expected to rise by about 70% over the next 20 years.

The most common sites of cancer among men are lung, prostate, colon, rectum, stomach and liver.

The most common sites of cancer among women are breast, colon, rectum, lung, cervix and stomach.

How cancer spreads


Nurse holding up board with 'cancer' written on

Scientists reported in Nature Communications (October 2012 issue) that they have discovered an important clue as to why cancer cells spread. It has something to do with their adhesion (stickiness) properties. Certain molecular interactions between cells and the scaffolding that holds them in place (extracellular matrix) cause them to become unstuck at the original tumor site, they become dislodged, move on and then reattach themselves at a new site.


The researchers say this discovery is important because cancer mortality is mainly due to metastatic tumors, those that grow from cells that have traveled from their original site to another part of the body. These are called secondary tumors. Only 10% of cancer deaths are caused by the primary tumors.


The scientists, from the Massachusetts Institute of Technology, say that finding a way to stop cancer cells from sticking to new sites could interfere with metastatic disease, and halt the growth of secondary tumors.


Malignant cells are more agile than non-malignant ones


Scientists from the Physical Sciences-Oncology Centers, USA, reported in the journal Scientific Reports (April 2013 issue) that malignant cells are much “nimbler” than non-malignant ones. Malignant cells can pass more easily through smaller gaps, as well as applying a much greater force on their environment compared to other cells.


Professor Robert Austin and team created a new catalogue of the physical and chemical features of cancerous cells with over 100 scientists from 20 different centers across the United States.


The authors believe their catalogue will help oncologists detect cancerous cells in patients early on, thus preventing the spread of the disease to other parts of the body.


Prof. Austin said "By bringing together different types of experimental expertise to systematically compare metastatic and non-metastatic cells, we have advanced our knowledge of how metastasis occurs."


Causes of cancer


Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.




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Thursday, January 14, 2016

CANCER RESEARCH 50 YEARS AND COUNTING NEW REPORT

CANCER RESEARCH 50 YEARS AND COUNTING NEW REPORT


Christopher P. Wild, Director At The International Agency For Research On Cancer (IARC) Outlines How 50 Years On, Prevention Still Remains Key To Cancer Research…




“Have You Found A Cure Yet?”


Which Cancer Researcher Upon Revealing Their Profession Has Not Faced This Question? One Can Respond Confidently With Examples Of Major Improvements In Survival: Childhood Leukaemia, Testicular And Breast Cancers Being Notable. One Can Point To Remarkable Insights Into The Previously Hidden Biology Of Cancer, With Drugs Now Tailored To Exploit The Molecular Achilles Heel Of An Individual Tumour. These Triumphs Of Scientific Creativity And Endeavour Merit The Telling. Yet The Disturbing, Deeper Truth Is We Cannot Treat Our Way Out Of The Cancer Problem.



As People Live Longer And Populations Increase, The Number Of New Cancers Each Year Is Projected To Rise Sharply. In 2035, Just 20 Years From Now, There Will Be An Estimated 10 Million More People Every Year Facing A Cancer Diagnosis. Increases Are Greatest In The Developing Countries Where There Is Least Capacity To Treat And Care For Patients. The Spread Of Risk Factors Linked To Western Patterns Of Individual Behaviour And Societal Structure Will Exacerbate The Problem. Even For The World’s Richest Countries The Spiralling Cost Of Cancer Means Improved Treatment Alone Is An Inadequate Response. For The World’s Poorest, The Out-Of-Pocket Expenses Of Treatment For One Individual Can Be Financially Catastrophic For An Extended Family. The Pain Of Cancer Is Far Reaching. How Did We End Up Here And What Might Be Done Better?


Fifty Years Ago, When The International Agency For Research On Cancer (IARC) Was Established, IARC Scientists Considered The Striking Global Variations In Cancer Patterns And Decided To Study The Causes Of This Heterogeneity As An Avenue To Prevention. Over The Last 5 Decades IARC Played Its Part, With Many Others, In Discovering Human Carcinogens. Tobacco Remains The Pre-Eminent Culprit. Chronic Infections Account For 16% Of All Cancers, One In 4 In The Most Populous Nation, China. Alcohol, Radiation Including Excess Sunlight, Unhealthy Diets, Environmental Contaminants And Occupational Exposures All Contribute. Imbalances In Calorie Intake And Expenditure Are Adding To The Problem; Many People Are No Longer Moving Enough To Justify The Amount They Eat And Drink.






Estimates Vary But One Can Safely Conjecture That Some 40-50% Of Cancers Could Be Prevented By Translating This Accumulated Knowledge Into Interventions. Further Inroads Are Made By Detection Of Early-Stage Cancers Or Pre-Cancerous Conditions, Combined With More Effective Treatment E.G. For Cervical, Breast, Colorectal And Oral Cancers. Furthermore, Prevention And Early Detection Demonstrably Work. Major Declines In Lung Cancer Following Reduced Tobacco Consumption Are Remarkable As Are The Falls In Cervical Cancer Following Introduction Of Screening. Improved Protection Against Work Place Carcinogens Form Part Of The Successes. Vaccination Against Hepatitis B Virus And Human Papilloma Viruses Will In Time Yield Their Fruits. Many Interventions Have Added Value Through Reducing Other Illnesses Of Aging Such As Cardiovascular Disease And Diabetes.


Despite Proof And Promise, Prevention Is Too Often Neglected. Commonly Less Than 5% Of Cancer Research Funding Goes To Prevention, A Proportion Dwarfed By The Investment In Basic Science And Clinical Translational Research. In Addition, The Science That Is Performed Too Often Remains At The Stage Of Proof-Of-Principle, With A Failure To Implement. This Under-Investment In Research And In Implementation Is Costly And While The Underlying Drivers Are Complex, They Merit Exploration.


Part Of The Problem May Be Time. The Benefits Of Prevention Can Take Many Years To Manifest. This Is Incompatible With The Duration Of A Political Mandate (At Least In Most Democracies) But Also With The Immediacy Of People’s Personal Experience, Where What Is Sought Is A Cure. Economics Is Important, Because While New Therapeutics Offer Opportunities For Private Sector Investment And Growth, Public Health Interventions Are Perceived As Cost Pressures. Complexity Is A Further Element. Prevention Requires A Multi-Sectoral Cooperation Across Health, Transport, Environment, Etc., To Address The “Causes Of The Causes”. Responsibility Has Been Too Often Placed Solely On The Shoulders Of The Individual Whereas Tobacco Control Has Shown How Appropriate Legislation Has Been Key To Success.









Nevertheless, This Is An Exciting Time For Cancer Prevention. Advances In Cancer Biology Offer Fresh Impetus To Studies Of Causes, Early Detection And Prevention. Implementation Research, Close To Policy, Can Better Indicate Factors Which Help Or Hinder The Translation Of Promising Interventions Into Effective National Programmes. Thorough Analyses Of The Economic Benefits Of Prevention May Yet Reduce The Unpopularity Of The Minister Of Health Among Government Colleagues. Prevention, Applied At The Population Level, Offers A Sustainable Approach Contributing In Turn To Reduced Inequalities In Society.


From A Global Perspective The Necessity Of Prevention Is Blindingly Obvious. IARC Enters Its Second 50 Years With A Renewed Mandate To Conduct Cancer Research For Cancer Prevention. As There Is An Undeniable Responsibility To Offer The Very Best In Treatments For The Patients Of Today, There Is Also An Undeniable Responsibility To Prevent The Suffering From Cancer For The Populations Of Tomorrow. Perhaps Eventually, On Revealing One’s Identity As A Cancer Researcher To A New Generation, The Question May Just Occasionally Be: “Can You Prevent It Yet?